Content Creation

You’ve got the ideas, I’ve got the keyboard.

What’s the difference between content strategy and content creation?

Sometimes you don’t need a whole strategy, you just need someone to write or edit what you wrote. 
I write and edit content that sounds like you, but clearer and better. 

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    What About AI?

    AI is a tool, not a ghostwriter. I may use it to brainstorm, explore structure options, or speed up research, but every final draft is Marta-crafted, carefully edited, and tailored to your voice, goals, and audience.

    If you want to use AI to write your content, that’s fine. I don’t judge (I mean, I do, but not about that). I’m happy to edit for you to make sure it sounds human.

    I understand concerns around originality, privacy, and the environment, and I take them seriously:

    • Originality: I don’t rely on AI to do the writing for me. All content I deliver is original, strategic, and designed to reflect you, not recycled internet filler.

    • Privacy: I never input sensitive client data or proprietary information into AI tools. Confidentiality is non-negotiable.

    • Environment: I try to use AI sparingly and intentionally. While it can save time, I believe mindful use is better for the planet and the final product. (Also, nothing burns more carbon than six rounds of revisions because the first draft was phoned in.)

    And yes—I’m still the one who decides where to put the em dashes.

    If you’re curious how I balance tech and craft, I’m happy to talk through my process anytime.

    What Do I Write?

    • Articles
    • Blog posts
    • Website copy
    • Case studies
    • Messaging guides
    • White papers
    • Surveys
    • Demand generation campaigns
    • Lead generation campaigns
    • Email campaigns
    • Press releases

     

    •  HR Manuals
    • Presentations (I can write the script, but trust me, you want someone else to design the PPT slides)
    • Social media posts (Again, I’ll do the concept and the text, but you want someone else to design it)
    • Personal communications (speeches, letters, texts, toasts)

    Need something else? I’ve probably written it. I mean, I’ve written wedding toasts, eulogies, and breakup texts for people. Whatever you need is not weirder than that.

     

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